Our Values

Our values

Sustainability is not a short-lived fashion for ETERNA; it’s the corporate philosophy we’ve embodied for decades. Back in the year 2000, ETERNA was the first and only fashion clothing manufacturer in the world to be certified to the highest OEKO-TEX® 100 plus standard, which now corresponds to the MADE IN GREEN by OEKO-TEX® product label. Mindfulness and respect for nature and humankind are the cornerstones of our sustainability policy.

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We consider the environment in all our business dealings

Throughout the entire life cycle of our shirts and blouses, we endeavour to keep our carbon footprint as small as possible. We avoid monocultures when we source our cotton, we pay attention to the quality of waste water in textile finishing and we optimise transport routes to avoid unnecessary emissions.

We protect our resources

We aim to handle resources consciously, meaningfully and sparingly. Our motto is: reduce, re-use, recycle. Wherever possible, we use recycled products in order to give leftover cotton, paper or cardboard a second life. At present, we’re successively replacing plastics with renewable and reusable recycled materials.

We take responsibility

ETERNA takes responsibility for all the people involved in the manufacture of our shirts and blouses – regardless of the country they work in. We regard fair working conditions, occupational safety, regular working hours and social benefits as basic rights and as a matter of course. We do not tolerate discrimination, child labour or forced labour.

We are transparent

ETERNA fosters long-term, close relationships with its suppliers. These relationships are built on trust. Because close cooperation is required in order to ensure supply chains are seamlessly certified. The value chains for shirts and blouses which bear the MADE IN GREEN by OEKO-TEX® product label are fully transparent. Consumers can track the value chain in full by entering an EAN code. ETERNA’s sustainable principles are fixed in our company policy and our environmental policy. All employees have to state their commitment to these guidelines. Our business partners have to accept our supplier code of conduct to confirm their sustainable and responsible way of working.

Find our guidelines here:

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Our Aims

Sustainability does not just stop at a certain date – we know that. Our efforts are making steady progress. For maximum transparency, we are making our aims public so that you know what we are working on at the moment.

We want . . .

. . . to increase shipping without plastic packaging to our major customers to over 25 per cent of the total collection volume

We want . . .

. . . to expand the share of MADE IN GREEN by OEKO-TEX® certification to at least 30 per cent of the blouse range and at least 90 per cent of the entire shirt range.

We want . . .

. . . to source at least 50 per cent of our cotton according to BCI standards and to increase the volume to at least 70 per cent in 2022.

We want . . .

. . . all our shirts and at least 75 per cent of all blouses to be produced in STeP by OEKO-TEX® certified factories.

We want . . .

. . . to ensure that all our suppliers comply with at least Standard 100 by OEKO-TEX®.

Because sustainability is more than environmental protection. . .

. . . we act strictly in accordance with the OECD and ILO human rights guidelines. We do not tolerate any violation of human rights, including by our suppliers. ETERNA accepts its ecological and social responsibility.